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bridge@waterlooarchitecture.com
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  • About
    • Info & Team
    • Support
    • Storefront
  • Work
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Mole: Cute Little Things

Mole: Cute Little Things

Jan 6, 2013

  As our world expands, its components are becoming infinitely small: smartphones, microchips, mp3’s, teacup chihuahuas and so forth. We have become obsessed, and increasingly adept, at compacting complex systems and ideas into cute little packages. The downsizing movement has become immensely profitable; even the infamous American consumerism has been won over by this ubiquitous trend, putting pressure on product designers to cater to a marketplace where “smaller is better”; nanotechnology, ‘fun-sized’ snacks, Smart cars,...

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