Recently, the University of Waterloo implemented a complete redesign of the School of Architecture’s website. In order to have a productive discussion regarding the new website, we must first understand why it happened. – The University of Waterloo began rebranding efforts in early 2009 in order to create a stronger, more cohesive identity for our university. (http://www.bulletin.uwaterloo.ca/2009/jul/24fr.html) A new visual identity was first introduced through banners on campus in July 2009. Plans for a redesign...