STUDENT WORK / Effects Factory / 3B Option Studio

Monday and Thursday are studio days. On these days in particular, the third floor undergraduate studio is filled with a frenetic energy of design, research, and exploration. Students can usually be found talking excitedly with design professors and classmates in a habitat saturated with trace sketches, study models, and empty coffee cups. Every week we’ll share a completed project, churned out from this energetic studio environment.

Interested in having your work featured on our STUDENT WORK series? Check out our BRIDGE Contact page for submission details.

Effects Factory | Will Fu | 3B Option Studio: The Film Studio Studio

Studio Professor: Ali Fard

Studio Project Description: The project is situated as the final phase of the studio where each student takes an area of the preconceved group masterplan to further articulate and define an architectural project

The Effects Factory | Manifesto

The EFFECTS FACTORY seeks to negotiate the multiple agents of production and culture in a city to define an architecture without a proscribed condition. It is a constantly mediated interface between the working productive film industry and the consumption of the final products of media and technology.

An emphasis on technological innovation in the factory becomes an agency to radicalize new ways of film production, public experience, and question characteristics of architectural form as a means of symbolic value.

Current architectural productions are always in contention with the ephemeral notion of media iconography. Where does the real embodiment of the project truly reside, in the physical construction, the drawings, the pictures, or perhaps only in the architect’s mind? The Effects Factory tries to constitute a project that tries to furtively hide experience in these various physical and digital mediums, allowing for a layering of narratives to shape comprehension.